In Pennsylvania, American Red Cross was organizing an interesting summer blood drive campaign. To motivate and attract donors, all the donors who participated and gave their blood, received a small Route 56- logoed Red Cross Keytag. All of them had also a chance to win a year's supply of gas that was around $2,000. Eventually, donations increase more than 16% over the last year. This blood donation was very important because when people are on vacation they usually don't donate blood. In my opinion the reason why it was that effective is that people like getting new things for free. They got a good feeling for helping others and at the same time they were rewarded for it by having a chance to win something special. A year's supply of gas served as a temptation and drove peoples' attention.
Museum gets huge membership
boost!
The Cleveland Museum of natural history, which is a great and popular destination for visitors, started to feel a need for more members that would support the Museum's collection. In order to promote a new traveling exhibit and to entice visitors, a new tactic was used. They started to send an instant prize promotion-"Conceal & Reveal" game cards in a form of a direct email. The email included a custom scratch-off that gave people a chance to win great prizes like free tickets for the Museum party. This campaign attracted more than 500 new members in the first 10 days which was an unexpected success. This is just another example of attracting people by giving them a chance to win. Even though, the chance of winning is very small and not everyone can win, people still want to try it.
A Starbucks "Gotcha!"
The aim of this interesting and unusual campaign was to increase the awareness of the Starbucks Holiday Red Cups. The chief at Free Car Media, Dew Livingston, got an idea of attaching these cups to the roofs of cars. These cars would drive around in huge cities like New York, Seattle, Chicago and San Francisco. It gives people the impression that a driver put this cup on the roof of his car, and then forgot about it. This promotion produced a favorable reviews on some Internet websites and definitely did increase the attention of customers. It was a non-traditional way of promoting cups that attracted people the most. This is an example of "targeting marketing."
Nike Incentive Program Boosts Attendance
Nike is a huge company that gives a job to factory workers all around the world. Without these customers, Nike would be forced to shut down some of their factories, which would cost the company lots of money. In order to avoid this situation, Nike developed a one-year program that would motivate workers. In each quarter, the workers were given mugs. These mugs were different every quarter which makes workers to compete between each other. To make it even more interesting, Nike started to reward workers who were in some way better than the others with a T-shirt with a slogan "Just do it." The results of the campaign were great. There were no shutdowns and the attendance of workers rapidly improved. I think this idea was very effective and smart because it motivated workers and made them to compete between each other.
The Cleveland Museum of natural history, which is a great and popular destination for visitors, started to feel a need for more members that would support the Museum's collection. In order to promote a new traveling exhibit and to entice visitors, a new tactic was used. They started to send an instant prize promotion-"Conceal & Reveal" game cards in a form of a direct email. The email included a custom scratch-off that gave people a chance to win great prizes like free tickets for the Museum party. This campaign attracted more than 500 new members in the first 10 days which was an unexpected success. This is just another example of attracting people by giving them a chance to win. Even though, the chance of winning is very small and not everyone can win, people still want to try it.A Starbucks "Gotcha!"
The aim of this interesting and unusual campaign was to increase the awareness of the Starbucks Holiday Red Cups. The chief at Free Car Media, Dew Livingston, got an idea of attaching these cups to the roofs of cars. These cars would drive around in huge cities like New York, Seattle, Chicago and San Francisco. It gives people the impression that a driver put this cup on the roof of his car, and then forgot about it. This promotion produced a favorable reviews on some Internet websites and definitely did increase the attention of customers. It was a non-traditional way of promoting cups that attracted people the most. This is an example of "targeting marketing."Nike Incentive Program Boosts Attendance
Nike is a huge company that gives a job to factory workers all around the world. Without these customers, Nike would be forced to shut down some of their factories, which would cost the company lots of money. In order to avoid this situation, Nike developed a one-year program that would motivate workers. In each quarter, the workers were given mugs. These mugs were different every quarter which makes workers to compete between each other. To make it even more interesting, Nike started to reward workers who were in some way better than the others with a T-shirt with a slogan "Just do it." The results of the campaign were great. There were no shutdowns and the attendance of workers rapidly improved. I think this idea was very effective and smart because it motivated workers and made them to compete between each other.
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